Data Analyst Portfolio

Mo Yusuf

Turning raw data into decisions

Data analyst with an MBA and a background in energy, transitioning into analytics through the 10Alytics programme. I build dashboards, pivot frameworks, and written reports that help businesses understand what is driving performance and where the next opportunity lies.

View my work
0
Portfolio Projects
0
Orders Analysed
$0
Revenue Modelled
Excel / Power BI
Primary Tools

Background

About Me

I am a data analyst in training with an MBA and several years of professional experience at TotalEnergies, where I developed a strong foundation in business operations and strategic thinking.

Through the 10Alytics Data Analytics Programme, I am building hands-on expertise in Excel, Power BI, Tableau, and SQL โ€” applying those skills to real business datasets and portfolio projects that mirror the problems analysts solve every day.

My analytical work spans various industries โ€” always focused on the same outcome: clear insights that lead to better decisions, not just pretty charts.

Based in Calgary, Alberta. Open to analyst roles across Canada and internationally.

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Location
Calgary, Alberta, Canada
๐ŸŽ“
Education
MBA ยท 10Alytics Data Analytics Programme
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Background
TotalEnergies ยท Energy Sector
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LinkedIn
๐Ÿ’ป
GitHub

Toolkit

Skills & Tools

Analysis
Microsoft Excel Pivot Tables Power Query Formulas & Functions
Visualisation
Power BI Excel Dashboards Tableau Chart Design
Data
SQL Data Cleaning KPI Frameworks MoM Analysis
Reporting
Business Storytelling Written Reports Presentations AI Tools

Work

Portfolio Projects

Microsoft Excel

Salient Venture โ€” Q4 Sales Analysis

October โ€“ December 2025

Evaluated whether a Board-mandated turnaround strategy reversed three consecutive quarters of 20% revenue decline. Covered sales trends, regional performance, product profitability, and customer segmentation across 2,000 orders and $114.7M in revenue.

$114.7MRevenue
2,000Orders
9Business Qs
Pivot Tables Dashboard Slicers PowerPoint KPI Analysis
View on GitHub

Microsoft Excel

Wexford & Rowan โ€” Q3 Sales Analysis

July โ€“ September 2025

End-to-end sales analysis for a U.S. e-commerce retailer covering monthly MoM trends, category performance, state-level revenue, customer age segmentation, time-of-day purchasing behaviour, and payment method analysis across 2,000 orders.

$263KRevenue
2,000Orders
8Business Qs
Pivot Tables Dashboard MoM Analysis Word Report Segmentation
View on GitHub

Power BI

Aurora Threads Boutique โ€” Sales Dashboard

May 2025

Built an interactive Power BI dashboard for a high-end fashion boutique operating across three store locations. Identified top-selling categories and products, visualised sales trends over time, and broke down revenue by gender and payment type for 31 customers across 771 transactions.

$288KRevenue
771Transactions
3Store Locations
Power BI Dashboard Retail Analytics Gender Analysis Trend Analysis
View on GitHub

Python

Keystone Pipeline โ€” Throughput Analysis

2026

End-to-end Python analysis of 15+ years of real Canada Energy Regulator pipeline data. Cleaned and aggregated multi-product regulatory filings, calculated rolling averages and utilization variance, and identified and corrected a data-aggregation bug that was inflating utilization figures before finalizing results.

189Monthly Records
96%Avg Utilization
15+ YrsData History
Python pandas Data Cleaning Matplotlib CER Open Data
View on GitHub

Power BI

Keystone Pipeline โ€” Utilization Dashboard

2026

Interactive three-visual Power BI dashboard built on the same cleaned pipeline dataset โ€” a trend line comparing throughput to capacity, a utilization KPI card, and a year-over-year comparison. Cross-validated calculated metrics against an independent Python analysis to confirm consistency across tools.

3Visuals
96%Avg Utilization
189Months Analyzed
Power BI Dashboard DAX Trend Analysis Cross-Validation
View on GitHub

Python

Pipeline Demand Forecast โ€” 30/60-Day Projection

2026

Short-horizon throughput forecast using a transparent moving-average model, chosen deliberately over a more complex method for full explainability. Documents method, assumptions, and known limitations explicitly โ€” including where the model would fail to anticipate real historical disruption patterns.

2 MoForecast Horizon
97.2Forecast Value
ยฑ7.3Std Deviation
Python Forecasting pandas Moving Average Time Series
View on GitHub

Power BI

PureSip Beverages โ€” FY2022 Sales Analysis

January โ€“ December 2022

End-to-end sales analysis for a beverage brand across four national retail partners, evaluating FY2022 performance against target, seasonal trends, retailer and regional concentration, and product portfolio mix across 288 transactions and $1.21M in revenue.

$1.21MRevenue
288Transactions
4Retailers
Power BI Slicers Dashboard Business Report Regional Analysis
View on GitHub

Power BI

Maven Toys โ€” Sales & Inventory Analysis

January 2022 โ€“ September 2023

Sales, profitability, and inventory analysis for a 50-store toy retail chain in Mexico. Identified category profit drivers by store location, seasonal sales patterns, stockout-driven revenue loss, and inventory carrying cost across 829,262 transactions.

$14.4MRevenue
829KTransactions
50Stores
Power BI DAX Dashboard Inventory Analysis Business Report
View on GitHub

Power BI

AdventureWorks โ€” Global Sales & Customer Analysis

January 2020 โ€“ June 2022

Multi-page Power BI dashboard and business report analyzing global bike and accessories sales across 7 countries. Covered category profitability, revenue trends, geographic performance, returns, and customer segmentation across 56,046 order lines.

$24.9MRevenue
17.4KCustomers
7Countries
Power BI DAX Data Cleaning Geographic Analysis Customer Segmentation
View on GitHub

Writing

Articles & Market Notes

Independent analysis on energy M&A, infrastructure, and market pricing โ€” written to build and demonstrate analytical judgment, not just describe events.

Market Note

The Cygnet-Kiwetinohk Deal Priced This Wrong

July 2026

A look at Cygnet Energy's C$1.4B acquisition of Kiwetinohk Energy, closed December 2025. Argues the modest 10.4% premium reflects a market still pricing Duvernay/Montney names on production and drilling inventory, while underpricing the real value driver in the basin: committed pipeline egress and infrastructure control.

C$1.4BDeal Value
10.4%Premium Paid
120 MMcf/dEgress Capacity
Oil & Gas M&A Duvernay / Montney Independent Analysis
Read the note

Market Note

Everyone's Pricing an AECO Recovery. Almost No One's Pricing the DUC Overhang

July 2026

Argues the market's Montney re-rating thesis, built on LNG Canada demand and a narrowing AECO-Henry Hub basis, is underweighting the roughly 200 drilled-but- uncompleted Montney wells sitting on the sidelines โ€” a reversible capital-allocation decision, not a fixed supply constraint, that could cap the pace of any price recovery.

~200Montney DUCs
-$1.00 to -$1.50AECO-HH Basis
~2.0 Bcf/dLNG Canada Ph. 2 Feedgas
Natural Gas Montney AECO Basis Independent Analysis
Read the note

Let's connect

I am actively looking for data analyst roles and always open to conversations about analytics, career transitions, and interesting data problems. Reach out on LinkedIn or explore my work on GitHub.